We treat every ad dollar like it's our own.
Sha Digital turns paid media into qualified pipeline and revenue you can forecast — Meta & Google acquisition, funnels, and lifecycle, built for B2B lending, home services, solar, and industrial.
We care about conversions and lifetime value, not vanity metrics that never touch the P&L.
Sha Digital is a founder-led performance marketing agency based in the New York City metro. We manage $50K–$100K in monthly ad spend across B2B lending, home services, solar, and industrial — and on long-term accounts we embed as a fractional CMO, owning strategy, channel mix, creative direction, and reporting.
We own the funnel end to end: strategy, media buying, creative, conversion-rate optimization, lifecycle, and the reporting that keeps every dollar accountable. Founder Christian Sha cut his teeth at Rubix Agency on a paid social account spending over $1M a month before building Sha Digital in 2017.
The result is paid media that behaves like an investment — measured, scaled on proven economics, and built to compound.
Real engagements. One pattern: build the system, then prove the economics.
Every project is a full case study — click through for the strategy, the funnel, and the numbers behind it.
Replaced an outdated site with a funnel mapped to the real lending sales cycle, fixed the leaks between every gate, then scaled paid media 10× on proven economics — $200K+/mo net revenue, still running today.
Read the case study →A segment-first Meta strategy built for teachers, first responders, and veterans — plus a customer quiz that qualified leads and made them show up warm.
Read the case study →When COVID gutted SMB lending, I built acquisition around the demand signal nobody else was running — and held it for two years on a pay-per-lead deal.
Read the case study →Turned a graveyard of bought-and-forgotten leads into a $100K/mo owned revenue channel with email + SMS reactivation — without buying a single new lead.
Read the case study →Eight years owning the entire marketing function for a national elevator manufacturer — and the diagnostic that re-engineered its highest-intent channel back to life.
Read the case study →Full-funnel, end to end — not just the top of it.
Paid Media Management
Meta & Google acquisition — audience segmentation, retargeting, and relentless creative testing to keep cost per result low as the auction shifts.
Funnels & CRO
Conversion-first funnels mapped to your real sales cycle, with friction removed at every gate so qualified leads actually convert.
Lead Gen & Demand Capture
Direct-response lead generation and lead-quality optimization tuned to your Ideal Client Profile — volume that the sales floor can actually close.
Email & SMS Lifecycle
Reactivation, win-back, and nurture flows that turn dormant databases and past leads into owned revenue at near-zero acquisition cost.
Tracking & Attribution
Conversion tracking, A/B testing, and reporting (Meta CAPI, GA4, Looker Studio) so every dollar is accountable to the P&L.
Fractional CMO
Embedded strategy, channel mix, and creative direction for teams that need senior marketing leadership without a full-time hire.
Retained on results, not promises.
With SHA Digital, we can be aggressive in our marketing and safe knowing we're getting an ROI.
Other firms gave us leads we couldn't even approve. Christian got us the right merchant leads at an investment that paid for itself many times over — through COVID and everything else. Communication is excellent, and problems get handled quickly.
He works hard to find what sticks, then doubles down on it.
We generated over two million dollars in revenue and thousands of leads. What set Chris apart was his perspective on targeting — groups he wanted to help, spoken to through campaigns built around their needs — plus a customer quiz that made sure the people we talked to were qualified.
Let's talk